What is SEO and Why is it Important?

SEO team is analyzing the data.

In this comprehensive guide, we will help you learn and understand what is SEO and why is it important, whether you run a small business or just want to know how to make your website rank higher on search engines like Google.

We will explain the basics, so you can learn how to improve your online presence, reach more people, and succeed on the internet. So, let’s get started:

What is SEO? 

Search engine optimization is a digital marketing strategy to make a website’s visibility and ranking appear higher on search engine results pages (SERPs). It involves several techniques and methods that website owners and digital marketers use to increase traffic without paying for advertisement. 

SEO is a continuous process that optimizes various aspects of a website, such as its content, structure, and authority, to line up with search engine algorithms. The ultimate goal is to improve a website’s online presence, increase audience, and increase its chances to rank higher in search results. 

Types of SEO

On-Page SEO:

This includes optimizing elements on a web page, such as content quality, keyword usage, meta tags and page speed etc. It also includes improving responsiveness and user experience of your website. 

Example: Suppose you blog about health, you optimize an article about “healthy smoothie recipes” with on-page SEO. This will involve: 

  • Make sure that relevant keywords are used in the article such as “healthy smoothie recipes” is written naturally in the content. 
  • Write an informative introduction and body text, it will be valuable to the visitor. 
  • Add relevant images with proper expressive alt text. 
  • Create an attractive meta title and meta description, make sure it includes the targeted keyword. 
  • Improve page loading speed by optimizing the size of the images and using a content delivery network (CDN). 
  • Make the article mobile user-friendly and easy to use and understand. 

Off-Page SEO:

It focuses on factors outside of the website, such as backlinks from powerful websites, social media presence and create a positive perception of the website. 

Example: Suppose you have a website, and you sell handmade jewelry there. In off-page SEO, you focus on getting backlinks from powerful and influential websites. They write about your jewelry and business, share it on their profiles, or the best they can do is give a link of your website in their articles. These links are called backlinks, which can increase your website’s authority in SERPs. 

Technical SEO:

This improves technical aspects of the website, such as site structure, URL structure, XML sitemaps and schema markup. It makes sure that search engines can effectively crawl and index a website. 

Example: Suppose you have an e-commerce website, and you sell electronics there. To improve technical SEO, what you can is: 

  • Optimize your site structure by categorizing products and creating an XML sitemap that shows all your pages of product. 
  • Make sure your URL structure is clear and expressive, like “yourwebsite.com/electronics/laptops” instead of “yourwebsite.com/?p=123”. 
  • Implement schema markup for your product pages to give search engines structured data about your products, such as price, availability, ratings etc. 
  • Check for broken links regularly and fix them immediately. 

Local SEO:

This improves businesses’ online presence for local searches, such as improving Google My Business listings, getting online reviews, and making sure consistency in NAP (Name, Address, Phone) data. 

Example: Suppose you own a small coffee shop in New York City. To optimize your local SEO, what you can do is: 

  • Improve your Google My Business listing, making sure all the information is clear, accurate and up to date. 
  • Encourage your customers to give reviews on platforms such as Google, Yelp and TripAdvisor etc. 
  • Make sure your NAP (Name, Address, Phone) information is same on all online directories and listings. 
  • Engage with the local community on social media. Create and share blog posts about coffee shop’s events or create local and neighborhood guides.  

Why is SEO important? 

SEO Keyword Planning - Researching High-Volume Keywords

Followings are few of the reasons why it is important: 

Increase Visibility: It improves website’s visibility and ranking in search engine results pages (SERPs). When your website ranks higher in search results, it increases traffic as more people visit and click on your site. 

Credibility and Trust: Websites that appear higher are often considered more trustworthy and reliable by users. By improving your website, you can easily build trust with your audience. 

User Experience: It is not just about rankings but also about creating a better experience for users. Google and other search engines reward websites that provide user-friendly experience such as fast page loading, mobile friendly, and easy to use. 

Targeted Traffic: It allows you to target specific keywords and relevant phrases through which you can attract visitors who are actively searching for products, services or information related to what you are offering.

Long-Term Strategy: It is a long-term strategy. It may take time to see improvements, but the benefits can last for many years if you properly maintain and update your optimization.

Analytics and Insights: It analytics platforms provide important data about your website’s performance, user behavior, and market. This data can help you improve your online strategy.

Adaptation: It is not static. It evolves with the passage of time as search engine algorithms and user behavior change. Staying updated lets you adapt to these changes and stay in competition.

Difference between SEO, SEM and PPC


  • It is an organic and unpaid strategy which improves a website’s visibility in the natural way on search engines such as Google, Bing, or Yahoo.  
  • It takes time to show improvements, maybe weeks or months. That’s only because it involves building authority of the website and trust with search engines. 
  • SEO can provide long-term benefits if executed properly. As high-quality content and backlinks gain organic traffic with the passage of time. 


  • SEM involves both organic (SEO) and paid (PPC) strategies to improve a website’s visibility and rank in search engine.  
  • Paid SEM campaigns (PPC) can get immediate results and traffic, whereas organic SEM (SEO) develops with the passage of time.  
  • It offers both short-term boosts by paid advertising and long-term benefits by SEO strategies. 


  • PPC is a paid advertising strategy where advertisers pay a fee each time when someone clicks on their advertisement. This involves creating effective advertisements that appear at the top of search engine results pages (SERPs).  
  • It starts generating traffic as soon as the campaign goes up live. 
  • PPC results are quick till you are paying for the advertisement. PPC doesn’t provide long-term benefits.

How to Learn SEO? 

SEO Training Workshop - Instructors and Participants Analyzing Data

It includes theoretical knowledge and practical experience. Here are some points to help you learn effectively: 

Understand the basics: 

Start by getting a basic understanding of what it is and why it is important. Read guides, books or enroll in online courses such as Moz’s Beginner’s Guide to SEO, Google’s Search Engine Optimization Starter Guide. 

Practice on your website: 

Apply what you learn to your website or blog. This will deepen your understanding.  Experiment with keyword research, content improvement, website performance and other strategies. 

Use SEO Tools: 

Understand SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz etc. These tools show valuable data and insights about your site to help you make better decisions. 

Learn Keyword Research:

Understand how to recognize relevant keywords for your content and how to include them naturally in your content. Learn about long tail keywords and how to prioritize the keywords based on search volume, competition and relevance.

Master On-Page Optimization: 

Learn and understand on-page techniques such as optimizing titles, meta descriptions, headers, and content body. Study the value of user-friendly URLs, image optimization and internal linking.

Explore Off-Page SEO:

Learn about backlinks and how to build high-quality, powerful links to your site. Explore strategies such as guest posting, outreach and social media promotions.

Dive into Technical SEO:

It includes optimizing the technical parts of your website such as site speed, mobile friendliness, crawlability etc. Learn and understand how to perform an audit to recognize and fix technical issues.

Stay updated: 

It is constantly evolving. Keep yourself up to date with new strategies. Engage with SEO communities to learn from experienced people. 

Best SEO Courses

Here are some of the best courses and resources that can help you learn, understand and improve your skills: 

Moz Academy:

Moz offers a variety of different courses such as “Beginner’s Guide to SEO” and also advanced courses on different topics such as keyword research, link building, and technical skills. 

Website: https://moz.com/academy 

Yoast SEO Training:

Yoast is considered the best SEO plugin for WordPress. It provides a comprehensive SEO training course. They cover various aspects of SEO, including technical, content, and on-page optimization. 

Website: https://yoast.com/academy/ 

Coursera – SEO Specialization:

This involves courses from universities such as the University of California. It covers all the SEO basics, on-page optimization, off-page optimization and keyword research etc. 

Website: https://www.coursera.org/specializations/seo 

Udemy – SEO:

“Complete SEO Training for WordPress Websites + SEO,” this course is for beginners, and it covers SEO for WordPress sites, also on-page and off-page SEO strategies. 

Website: https://www.udemy.com/course/seo-get-to-number1-in-google-search/ 

Google’s Search Engine Optimization Starter Guide:

Google’s SEO Starter Guide is the best resource for learning and understanding directly from the search engine giant. 

Guide: https://support.google.com/webmasters/answer/7451184 

HubSpot Academy – SEO Training:

It provides free training course that teaches a variety of topics, such as keyword research, on-page optimization etc. 

Website: https://academy.hubspot.com/courses/seo-training

Final Verdict

In conclusion, we uncovered the fundamental principles. From understanding the importance of keywords and quality content to the significance of user experience and backlinks, you have now gained a solid foundation world of learning SEO. 

Remember, it is an ongoing and developing process. As you continue to explore and apply the techniques we mentioned in this guide, you will find yourself better at analyzing the competitive world.

So, embrace the knowledge you gained here and flourish your online presence. Happy optimizing! 

Frequently Asked Questions (FAQs) 

Is SEO free? 

It is free, but there are costs for some tools that you may think are important for your site. Other than that, it is free. 

Is SEO really worth it? 

Yes, it is important and valuable for long-term organic traffic and brand visibility. It provides high return on investment (ROI). 

How fast does SEO works? 

It takes months to show improvements and results. It is a slow process that builds sustainable traffic over time. 

Do I need SEO for my website? 

Yes, if you want to improve online visibility and gain organic traffic. It is essential for the success of most websites. 

How SEO is important for business? 

It increases online presence, increases traffic, and can lead to more sales and revenue. This is really important to stay competitive in the market. 

Read More: SEO Marketing Expert – A Comprehensive Guide

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